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Paper Trails

Written by Lifestylist. Posted in Marketing

I try to be organized, I really do. But between the massive amounts of catalogs I get every day from companies that want me to use their products in my LifeStyled homes to inquiries about the Lifestylist brand, it can get overwhelming pretty quickly. Being on the road so much also makes it difficult - I usually come home to a mountain of paper.

When I was meeting with a client this week, they asked me how I would like to receive information from them and I answered very quickly that I would prefer getting information electronically. That way it can also find me wherever I am in a timely manner.

The key to what makes information important for starters is that it can be found! If someone sends critical details to me at the wrong adress, or uses a title on an email that would make it sound like junk or spam I might overlook it. Or I might read it, open it, close it, then never be able to find it again.

In these days of electronic correspondence, the title of the email should be one that is searchable if I need to search for the information in the future, immediately let me know what the topic is, and preferably be from an email address that would let me know it's from you.

If I'm taking the time to write something I hope that someone will read it, and by taking a little extra time to send it properly it has a chance of being read.

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