The Home Idea Factory

The Home Idea Factory specializes in helping companies deliver creative solutions to consumer targeted projects. Combining creativity with practicality allows us to deliver results that enable consumers to participate not just speculate.

Merchandising Model Home Interiors

Merchandising Model Home Interiors Presentation is everything, especially in new home sales. Often, a consumer's decision to purchase is based solely on the model homes they're shown. Working from your budget, The Home Idea Factory will identify your target market, establish a buyer profile and create engaging and original interiors for projects as small as a room remodel to an entire model home or clubhouse.

Styling

Styling that is smart , practical and trendsetting is the strategy that enables The Home Idea Factory to help our clients bring to life striking, memorable images that sell. Whether designing sets for a magazine photo layout or presenting your products in a retail catalog, our staff acts as consultant and liaison between you and the photography studio to ensure your merchandise and message is communicated through attractive, impactful and
hard-hitting visuals.

Product Merchandising

Product Merchandising is done by helping to organize existing product lines, evaluating
and updating merchandise, and helping to develop new exciting, targeted ideas to help
increase sales.

We specialize in building and retaining brand equity through targeted consumer content. The results of our efforts have been seen in Home Magazine, HGTV, and on the thecasa.com and Patriot Homes websites. Whether it is furnishing a model home, styling photography, creating consumer content, or creating a new product line, we can help strengthen your brand identity and take it to new levels.

Suzanne S. Felber Lifestylist® - Creator of Lifestylist Design Services

Suzanne S. Felber has been involved in the home building industry for over 25 years. She is a member and instructor of the Institute of Residential Marketing, was previously on the Board of Trustees for the National Sales and Marketing Council and is a popular speaker at various events including the National Association of Homebuilders Convention, The Manufactured Housing Institute World Congress, Home Depot Décor Seminars and Home Interiors and Gifts National Convention.

Her work has been seen throughout the country in various publications, show houses and model homes. She been featured on the HGTV program “Dream Builders”, and her work has appeared in Home Magazine and Home Depot's Style Ideas magazines.

Felber considers herself a Lifestylist® because home design truly has more to do with how a person lives within their home instead of current trends and fads. Felber is the only licensed Lifestylist® in the United States, and has merchandised successful site built and manufactured model homes from coast to coast.